ICON FOR THE WEEK----TARA FELA-DUROTOYE

TARA FELA-DUROTOYE

 

Tara Fela-Durotoye is a Nigerian makeup artist and a lawyer. A pioneer in the bridal makeup profession in Nigeria. She launched the first bridal directory in 1999, Set up international standard makeup studios and established the first makeup school in Nigeria.
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Tara Fela-Durotoye was born at St. Nicholas Hospital, Lagos to John Ejegi Sagay, a commissioner at the Federal Civil Service, Nigeria and Felicia Omaghomi. The couple separated when she was eight months old; and being a polygamous home, she was brought up by her stepmother, Modupe Agnes Sagay. She started her education at Command Children School, Victoria Island and proceeded to Nigeria Navy Secondary School, Ojo, where she was a boarder. In form 5, she was made the Sanitary and Welfare Prefect. She graduated from the Lagos State University, with a degree in Law and proceeded to establish the House of Tara International.
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 She started House of Tara at the age of 20, from her living room, whilst an undergraduate at university back in 1998. She's since gone on to launch Nigeria's first ever bridal directory in 1999, and in 2004 she opened the country's leading beauty academy. Today, Tara has over 3,000 reps spread across Nigeria and 14 stores to her name and she is steadfastly dedicated to realising her vision of building a globally respected beauty company of African origin. Tara remains an inspirational role-model and mentor to make-up artists and aspiring beauty business owners across Africa.


In 2013, Tara was nominated as a Young Global Leader by the World Economic Forum and was also named one of Forbe's '20 Young Power African Women'.
She is the founder and current CEO of House of Tara International; the creator of the Tara Orekelewa Beauty range, Inspired Perfume and the H.I.P Beauty range; and a highly respected mentor for make-up artists and small business owners. She is a genuine powerhouse and game-changer in the cosmetics industry in Nigeria and an inspiration for the rest of Africa.

In a series of firsts, she also launched the first bridal directory in Nigeria in 1999. In 2000
She facilitated the first-ever series of bridal seminars, drawing for the first time in Nigeria celebrated professionals in the bridal industry to speak to brides. 
She established the country's first make-up school in 2004, and also launched the Tara product line, comprising a range of professional tool kits (such as make-up boxes, brushes and purses) for make-up artists and a wide range of makeup products including eye shadows, eye liner, lip gloss, foundation and powders. 
House of Tara today has franchises spread across Nigeria (branches in Lagos, Ibadan, Port-Harcourt and Abuja) and with emerging footprints on the West African coast in Benin, Ghana and Senegal.
Tara was also the brain behind the 2014 Makeup in Nigeria Conference (MINC), the first ever gathering of makeup professionals in Nigeria.

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She is married to Fela Durotoye; a business strategist and corporate activator, chief executive officer of  Visible Impact. They have three sons, Mobolurin, Demilade & Morolaoluwa.


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